Google Analytics is an extremely useful tool for analyzing metrics that are strongly applied in tracking the effectiveness of websites. So what is Google Analytics and how does it work? Let's find out with Devlife Solution through this article.

What is Google Analytics?

Google Analytics is a website analytics service that provides statistics and basic analytics tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

Google Analytics is used to track website performance and gather insights about visitor files. It can help organizations, businesses, and companies determine the traffic of the top user groups, evaluate the success of marketing activities and advertising campaigns of those organizations and businesses.

It also tracks the completion of set goals (such as making a purchase, adding products to the cart), discovering patterns and trends in user interaction, and gathering other information about your audience. Google Analytics can be used to improve marketing campaigns, drive website traffic, and better retain visitors.

How does Google Analytics work?

Google Analytics collects user data from each website visitor through the use of on-page tags.

It collects information using JavaScript code that is inserted into the code of each page, and uses cookies that are created when a user accesses the web through a browser. Simply put, Google Analytics collects data through a combination of three basic components: cookies, a browser, and JavaScript code.

Support tools from Google Analytics Google

Analytics is equipped with features that help users identify trends and patterns in how customers visit and interact with their websites. Features allow data collection, analysis, monitoring, visualization, reporting, and integration with other applications. Comprise:

- Data monitoring and visualization tools.

- Filter data, manipulate and analyze channels.

- Collect data on application program interfaces (APIs).

- Predictive analysis and anomaly detection.

- Analyze subsets.

- Custom reporting for ads, conversions, audience behavior, and conversions.

- Email-based sharing and communication.

- Integrates with other products, including Google Ads, Google Data Studio, Salesforce Marketing Cloud, Google AdSense, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google Ad Manager, and Google Search Console.

Above is the basic information about the useful tool from Google, I hope the article has brought you the necessary information.