In the field of SEO, the use of accessibility tools is extremely important for optimizing websites, tracking performance, and improving search engine rankings. Currently, there are many free and paid SEO tools that make it easier for SEOers to do their jobs more efficiently. This article will introduce you to the TOP 20+ SEO tools, including both free and paid, so you can choose the right one for your needs and budget.

Top 10+ Free SEO Tools

1. Google Analytics

Google Analytics is the most popular free website analytics tool that provides insights into the traffic, user behavior, and performance of marketing campaigns.

2. Google Search Console

Google Search Console helps you track and maintain your website's presence on Google's search results. This tool provides information about keywords, crawl errors, and other technical issues.

3. Yoast SEO

Yoast SEO is a popular SEO plugin for WordPress that helps optimize content and improve search rankings with specific suggestions and analytics.

4. Ubersuggest

Ubersuggest provides keyword suggestions, competitor analysis, and website performance checks, helping you build an effective keyword strategy.

5. MozBar

MozBar is a browser extension that provides SEO metrics such as DA (Domain Authority), PA (Page Authority), and page analytics right in your browser.

6. Answer The Public

Answer The Public assists you in discovering common questions that users search for related to keywords, helping to create more engaging and quality content.

7. Screaming Frog SEO

Spider Screaming Frog is a website crawler that helps detect technical issues such as broken links, status code errors, and on-page SEO audits.

8. Google Keyword Planner

Google Keyword Planner is a free tool from Google Ads that helps you research and analyze keywords, and provides recommendations and predictions about search traffic.

9. SEOQuake

SEOQuake is a browser plugin, which provides SEO parameters, detailed page analysis, and performance comparisons between websites.

10. Google PageSpeed Insights

Google PageSpeed Insights helps analyze page load speed and provides suggestions to improve performance and user experience.

Top 10+ Best Paid SEO Tools to Invest in

1. Ahrefs

Ahrefs is a leading backlink analysis and keyword research tool that provides detailed SEO metrics, competitor tracking, and content analysis.

2. SEMrush

SEMrush is one of the most comprehensive SEO tools, offering features such as keyword research, competitor analysis, rank tracking, and PPC campaign management.

3. Moz Pro

Moz Pro offers tools for keyword research, backlink analysis, on-page SEO audits, and rank tracking, helping you optimize your SEO strategy.

4. Majestic SEO

Majestic SEO is a tool that focuses on backlink analysis, providing metrics such as Trust Flow and Citation Flow to assess the trust and quality of links.

5. Serpstat

Serpstat is a versatile SEO tool that offers features such as keyword research, backlink analysis, on-page SEO testing, and rank tracking.

6. SpyFu

SpyFu is a keyword and competitor analysis tool that provides insights into the advertising and keyword campaigns that competitors are running.

7. BrightEdge

BrightEdge is an enterprise SEO platform that offers performance analysis, keyword research, and rank tracking features, helping to optimize a comprehensive SEO strategy.

8. KWFinder

KWFinder is a keyword research tool that provides keyword suggestions, competition and search traffic analysis to help you build an effective keyword strategy.

9. Screaming Frog

SEO Spider (Paid Version) The paid version of Screaming Frog offers many premium features such as unlimited data collection and integration with Google Analytics and Google Search Console.

10. DeepCrawl

DeepCrawl is an in-depth website crawling tool that helps detect technical issues and optimize website structure.

11. Conductor Searchlight

Conductor Searchlight is an SEO platform for businesses that offers features such as performance analysis, keyword research, and content optimization, which can help improve placement and increase traffic.

Conclude

The use of free and paid SEO tools is an integral part of every SEOer's SEO strategy. Not only do these tools save you time, but they also provide detailed information and analytics so you can optimize your website effectively. Depending on your needs and budget, you can choose the right tools to achieve the best results in your work.