Running Google Ads is no easy task. Many businesses run their own advertising campaigns but encounter common mistakes. Here are 7 common mistakes when running Google Ads yourself and how to fix them for optimal performance.

1. Failing to clearly define advertising objectives

Mistake:

One of the biggest mistakes is not clearly defining the goals of the ad campaign. When you don't have specific goals, it will be difficult to measure effectiveness and adjust your strategy.

How to fix it

• Clearly define goals: Increase visits, increase sales, collect customer information,...
• Use measurement tools: Google Analytics, Google Tag Manager to track and evaluate performance.

2. Not Optimizing Keywords

Mistake

Choosing the right keywords or not optimizing keywords is a common mistake that leads to high advertising costs and low performance.

Howto fix it

• Thorough keyword research: Use Google Keyword Planner to find the right keywords.
• Keyword optimization: Choose keywords with high search volume and low competition. Use negative keywords to avoid wasting your budget.

3. Neglecting Landing Page Optimization

Mistake

Landing pages that aren't optimized will reduce conversion rates, making ad campaigns less effective.

How to fix it

• Attractive landing page design: Make sure the landing page is user-friendly, easy to navigate, and has clear information.
• Optimize page load speed: Use a tool like Google PageSpeed Insights to test and improve page load speed.

4. Failure to Track and Adjust Campaigns

Mistake

Many businesses fail to track and adjust their advertising campaigns over time, leading to missed optimization opportunities and wasted budgets.

How to fix it

• Regular tracking: Use Google Ads to track your campaign performance on a daily basis.
• Adjust your strategy: Based on the data collected, adjust keywords, ad content, and budgets to improve performance.

5. Ads that are not related to search content

Mistake

Ads that are not related to the user's keywords or searches will result in low click-through rates and high bounce rates.

How to fix it

• Make sure your ad content is relevant: Create ad content that is close to your keywords and search intent.
• Test and optimize: Regularly test your ad content and make changes as needed to ensure relevance.

6. Not taking advantage of ad extensions

Mistake

Ignoring the use of ad extensions such as page links, phone numbers, addresses will reduce the chances of users engaging with ads.

How to fix it

• Use ad extensions: Add the right extensions such as page links, calls, reviews, addresses,...
• Performance Tracking: Test the effectiveness of each extension and make adjustments to optimize engagement.

7. Lack of knowledge about Google Ads

Mistake

Not understanding how Google Ads works will lead to ineffective campaign management and wasted budget.

How to fix it

• Training and learning: Attend Google Ads courses and webinars to master knowledge and skills.
• Seek support: Get help from experts or advertising agencies to manage your campaigns more effectively.

Conclude

Running Google Ads is not an easy task, but if you avoid these mistakes, your campaign performance will improve significantly. Define your goals, optimize your keywords, landing pages, track and adjust your campaigns regularly, use extensions, and equip yourself with the necessary knowledge. This way, you'll achieve better results and optimize your advertising budget.